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Video transcript
Auto-generated via machine-learning (can you spot any funny typos? 🙂
Hello my friends today you’re gonna discover the number one reason why you are not making any sales online now let’s start off with a challenge let’s say you have a hot dog stand in New York City what do you think would make your business a blowout success what would make your stand more successful than all the other hot dog stands which you see on every street corner in New York City any other ideas on what you would do differently to stand out you might be thinking you’ll offer something like organic sausages to have some sort of USP or unique selling point but really there’s something that’s more important than your product when it comes to sales and that is hungry clients should just imagine that you’ve got a nightclub and outside that nightclub there is a single hotdog stand what do you think is gonna happen it’s a 2 3 a.m. when a steady stream of people come out of the nightclub they’re probably super hungry they look at this hotdog stand and bam you’ve got a massive line of customers that stand is probably gonna make more money in three hours than most hotdog stands are making eighteen hours or six times more effort and that’s a key instead of focusing on the product or the service focus on a hungry market a hungry set of clients that really want something from you and the big mistake that most people make and I’ll admit I’ve also made this mistake is I sell what I think people want to buy so I’m passionate about something so I’ll create a product around my passion and then I’ll try and sell that and I’ll try to make my customers my target market I’ll try and make them buy that product that I’ve come up with but when you think about it it’s really backwards because what I should be doing and what you should be doing is you should be selling what they want to buy what they’re telling you that they’re hungry for what they’re telling you that they need this is a common trap and I’d say most entrepreneurs don’t really know what their clients want and it’s a hard thing to figure out if you don’t have some tools at your disposal and so I’d say the easiest path is spend the time upfront create and sell what your customers actually want and if you can do this you won’t have to you know engage in any sales salesy tactics you won’t need to try and stuff your offers down your buyers mouths to try and get them to buy from you and it sounds easier said than done to be honest like finding out what your customers won it’s not something that they often tell you and if you’re just starting out you don’t have a customer base that you can survey so it’s not easy to find out what you should sell or if you’re creating of course what you should build so what I’ve done I’ve gone through this process a few times and I’ve noticed that there’s a few tactics that are really really good and don’t take much time that can really help with this process and I put those strategies my top three ways to discover what your clients desperately want to buy i’ve packaged all that information in a one-page sheet sheet and so it’s not like you I’m gonna give you a 20 page ebook that you have to you know look at size eight print to try and figure out you know what you should be doing no no no I’ve got a one-page summary that will outline the top three easy methods to get behind what your customers are wanting to buy from you and the benefit of doing this research upfront and really honing in on that burning desire that burning pain point is that when it comes to selling your product just by offering something that they already want like that hot dog example so you’ve got a hungry client and you simply just offer a a hot dog nothing special about this hot dog just a hot dog at the right moment when your clients hungry if you have the equivalent for your for your product or your service then it’s just natural that they’re going to want to buy from you you’re not going to have to revert with all these sales tax Dixon you know trying to have bonus offers multiple bonus offers and trying to offer everything in the kitchen sink to try and get people to buy from you so I’ve discovered these three strategies through a lot of trial and error and what’s surprising is that it’s actually not that hard to discover what your clients want to buy if you know what to do and it doesn’t actually take that long as well in terms of doing this research so the methods are really simple to implement and I hope that you’ll give it a shot and you know I don’t want you to go through the months that I spent you know thinking that I there’s something wrong with my business because it was always so hard to try and close sales so if you can have a better offering then people are going to be attracted to your offering and it’s going to be more running your business on autopilot rather than trying to have to constantly fight to get revenue in the door so that’s happened for me and I want that to happen for you so yeah why not grab my free PDF guide and give it a shot and also let me know how you go I’d love to hear how you get on implementing these free tactics to try and get more clients to come to your business and to sell more and transition from a nine-to-five to having a business on your own terms good luck
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